Rebecca Udall is a homeware brand specialising in fine and decorative European linens. In addition, the brand offers heritage and artisan homeware to complement and inspire.

How did it begin?

Bed linen was the catalyst. I was frustrated at trying to find exceptional bed linen at a fair price. I had been spoiled from my previous job in a bed and bath buying department. I couldn't justify the prices, knowing the typical mark ups! I was also not gullible to the marketing gimmicks within bed linen - high thread counts, "Egyptian" cotton, "Hotel" bed linen - and consequently found the shopping experience, for me, very frustrating. 

High mark ups are necessary as fine linens are almost exclusively sold wholesale to luxury department stores or available in low footfall, low productivity retail outlets. How many times have you been in to a busy fine linens store? I felt I could change the way fine linens are sold to make them more accessible - direct to consumer from the very best heritage weavers and artisan makers in Europe.

Our raison d'être 

Expanding on my previous point, the bed linen market is predominantly focussed on thread count as the key quality indicator. If so, why do sheets of the same thread count differ so much in softness, longevity and cost? 

(You can read more about What really makes the best bed linen in the World in our blog post). 

It's an ambitious aim, but I would like all bed linen consumers to reconsider the importance of thread counts when they're shopping for bed linen.

The outcome

Exceptional linens, sourced and sold direct from the best heritage weavers within Europe - the "holy grail" of linen manufacturing.

Incorporating the above and our Philosophy, this extended to Table. I wanted to create more design led and customisable linens, which are hard to find outside of a high end boutique. 

I really enjoy cooking, baking and entertaining, so Table was a natural extension. I worked for an events and wedding caterers in my teenage years and adored how special and memorable a meal can be when effort is put in to the decoration and atmosphere, as well as the food. 

I hope you find something you love. If you have any suggestions or comments, please get in touch.

Rebecca  x

Share your looks with us on Instagram #rebeccaudallhome - I adore seeing how you style our products. 

Instagram: @rebeccaudallhome


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