Specialising in contemporary fine European linens and luxury tableware, REBECCA UDALL is a small, independent brand that I founded when I was 25 late 2018, having moved to North Yorkshire.

Before starting the business, I worked in linens buying and also procurement sourcing for a luxury fashion house; both of which offered me a great foundation for my business. I had a strong interest in interiors that I wanted to incorporate in to my work as much as possible. I personally struggled to find contemporary, design-led fine linens as well as homeware with a story, hence, here we are...

From my work as a bed linen buyer, I was also really passionate about the way bed linen quality is communicated in the UK - more (thread counts) is often not better! l wanted to focus on single-ply, European woven bed linen that focussed on the quality of the raw cotton rather thread count. You can read more about this here.

My other source of inspiration was my experience working for an event caterers (I had quite a few jobs and worked a lot, from the age of 14!). I loved how memorable a wedding breakfast or catered family meal was, and how the combination of styling, food and company created great memories. My role here also inspired me to have an interest in cooking and an overall passion for entertaining. 

I believe that our homes have a large impact to our wellbeing. They define us and should be our place of comfort. I am a huge advocate of buying less, better, and using what you adore everyday rather than saving for best. We don't need lots of things for our homes and we shouldn't need to replace often, so invest well.

My collections are partly designed in house and others curated by me. I test everything. My focus is on provenance, craftsmanship, longevity and timeless, elegant style. The only exception is a small touch of kitsch or a novel piece here and there; I feel this gives a home some character and a more welcoming, less serious vibe! I think you always need a bit of this.

The majority of products are sourced from Europe: from Italian bed and bath linens; Irish, Portuguese and Italian linen Murano glassware to French cutlery. Other items, such as woven homeware, are sourced from their area of provenance, such as Burmese rattan. I always look to source from small, family run and owned manufacturers, wherever possible, with equal passion and care for their work.

I hope you find something you love.

If you have any suggestions or comments, please get in touch.

With love,

Rebecca x

Share your looks with us on Instagram #rebeccaudall - I adore seeing how you style our products. Alternatively, please do email me photos!  

Instagram: @rebeccaudallhome

Pinterest: www.pinterest.co.uk/Rebecca_Udall/