The Why

Rebecca Udall is a homeware brand specialising in contemporary fine European linens and luxury tableware. We also offer heritage and artisan accessories to complement and inspire. Rebecca Udall is a small, independent brand founded by Rebecca when she was 25 in 2018. The website formally launched in 2019.

With a background in linens product buying and procurement for a luxury fashion house, I had an insight into luxury retail and linens that, in a humble way, most don't. I personally struggled to find contemporary fine linens that were sourced in an "efficient" way, and therefore what I deemed to be good value. 

I also researched cotton bed linen, in particular, in great detail and couldn't agree with the typical marketing terms in the industry - mostly that high thread counts are the key indicator of quality. You can read more about that here.


Separately, during my teenage years I worked for a high end event caterers. I was amazed at how special a wedding breakfast could feel and how memorable it was. Working for a caterers also inspired me to cook more and consequently entertain. Often, the best times are around a dinner table with good food and drinks.

Bed and table linens, plus an extension with tableware - beyond what you would find in a typical department store - inspired me for a design-led, ethical homeware brand supporting artisan and heritage manufacturers. 

I truly believe in buying less, better and using what you adore every day. By doing so, our everyday routine is elevated and life is more enjoyable. 

I hope you find something you love. If you have any suggestions or comments, please get in touch.

Rebecca  x

Rebecca Udall

Share your looks with us on Instagram #rebeccaudall - I adore seeing how you style our products. 

Instagram: @rebeccaudallhome