Rebecca Udall is a homeware brand specialising in fine and decorative European linens. In addition, the brand offers heritage and artisan homeware to complement and inspire. Our website launched April 2019. 

How did it begin?

Bed linen was the catalyst. I was frustrated trying to find exceptional, Italian bed linen at a fair price.

High mark ups are necessary as fine linens are almost exclusively sold wholesale to luxury department stores or available in low footfall, low productivity retail outlets. How many times have you been in to a busy fine linens store? I felt I could change the way fine linens are sold to make them more accessible - direct to consumer from the very best heritage weavers and artisan makers in Europe.

The bed linen market is predominantly focussed on thread count as the key quality indicator. If so, why do sheets of the same thread count differ so much in softness, longevity and cost? 

(You can read more about What really makes the best bed linen in the World in our blog post). 

The outcome

Exceptional linens, sourced from the best heritage weavers within Europe - the "holy grail" of linen manufacturing.


Incorporating the above and our Philosophy, this extended to Table. I am passionate about cooking, baking and entertaining. In 2018, tablescaping was exponentially growing in popularity. I felt there was a gap for European linens with a contemporary feel, that were reasonably priced, as well as artisan and heritage accessories.

I was also inspired from working at an events and wedding caterers in my teenage years. I had noted how memorable a meal can be when consideration is put in to the decoration and atmosphere, as well as the food. 

Personally, I am a huge advocate of buying less, better - food, clothes, homeware and so forth.

I hope you find something you love. If you have any suggestions or comments, please get in touch.

Rebecca  x

Share your looks with us on Instagram #rebeccaudallhome - I adore seeing how you style our products. 

Instagram: @rebeccaudallhome


Find us on House & Garden's The List.