Specialising in contemporary fine European linens and artisan and heritage homeware, I founded the brand in 2018 aged 25. At the heart of the brand's ethos is to invest well, once - wherever you are able to. I am a firm believer in using what you adore everyday rather than saving for 'best'. Equally, we don't need lots of things for our homes and we shouldn't need to replace often, so invest well.
Prior to starting the business I was working in procurement at Burberry and before that, had worked in a bed and bath buying team. I learnt the importance of prioritising the quality (not quantity) of the raw material for exceptional textiles - as well as the capabilities of the weaver - over thread counts. This makes for bed linen that is softer, longer lasting, easier to iron, more breathable and so on. You can read more about this here. Table linens and dinner sets were very formal, etc - here we are!
Burberry taught me a lot about luxury retail - what defined luxury? I struggled to find homeware with craftsmanship, longevity, fun or effortless style and provenance outside of very high end stores.
I believe our homes have a large impact to our wellbeing. They should be our place of comfort - that 'home' feeling.
Our collections are mostly designed by us, complimented by a small curated range to complete collections. Predominantly, I source from heritage and/or artisan makers in Europe - bed & bath linens from Italy and Portugal; Murano glassware; hand painted crockery; French cutlery and more. Provenance and classic, interesting design is important to us as well as supporting small, family makers. Rattan, for example, is sourced from south east Asia and made in small rural communities that supports them. Most of our European manufacturers are several generations old and still family-owned and managed.
For bed linen, our Atelier offering partners with the most prestigious mills and tailors in Italy to offer finest bespoke linens with full customisation options, whilst our ready-made collection is Portuguese woven and crafted by a heritage manufacturer.
I really enjoy working with our partner ateliers around the world who have equal passion and care for their work; collaborating with them to revive their archives or to design new pieces, and being able to offer these pieces to our clients. We work with many interior designers and ship globally.
I hope you find something you love. Please do keep in touch as we grow, possibly by signing up to our newsletter or following us on Instagram - we are a small, friendly team with no external investment and are immensely grateful for your support.
Share your images with us on Instagram #rebeccaudall - it's great to see how you style our products. Alternatively, please do email us photos.