1. The Finest Cotton
In our view, 100% cotton remains the gold standard for towels – offering a perfect balance of softness, absorbency and longevity. That said, linen towels can be a smart alternative in warmer climates, thanks to their lightweight and quick-drying qualities.
Our bath towels are woven in Portugal by heritage weavers, using the finest long-staple cotton. This premium fibre is naturally softer, stronger and more durable than standard cotton, making it ideal for everyday use. Each towel is finished with a piped fabric trim for a refined, elegant edge.
2. Expert Towel Construction
We use two specialist techniques in the making of our towels to achieve a finish that is luxuriously soft, lightweight and enduringly plush.
Combed Cotton
This is the process that gently removes shorter, lower-quality fibres from the yarn, leaving only the longest and most resilient strands. The result is a towel that feels softer to the touch and maintains its honesty over time.
Zero Twist
Unlike conventional yarns, zero twist cotton isn’t tightly spun – creating a towel that is fluffier, more absorbent and beautifully soft. Ours have a marshmallow-like texture that feels indulgent yet breathable – the ideal balance for everyday use.
3. Fabric Weight for Plush Towels
Towel weight is typically measured in GSM (grams per square metre), a key indicator of thickness and absorbency. In our view, the sweet spot is between 550–600gsm – a considered balance that offers a satisfyingly plush feel without compromising on functionality.
This weight delivers the comforting heft of a luxury towel, while still drying efficiently between uses – making it perfectly suited to daily life.
4. Provenance
Provenance matters. The expertise of the manufacturer plays a vital role in the overall quality of a towel– from how the cotton is processed to the precision of its construction.
Portugal has a long-standing heritage in textile production, particularly in towelling. Generations of specialist knowledge have been passed down through family-run mills, creating a standard of craftsmanship that’s become almost proprietary. This deep-rooted experience is what enables the production of towels that are exceptionally soft, durable and beautifully made.
5. How to Care for White Towels
Looking after white bath towels properly is key to keep them feeling fresh and naturally soft for longer.
For best results, wash at temperatures up to 40°C, using a detergent free from optical brightening agents (OBAs) – these additives can cause discolouration and diminish the natural tone of the cotton. Avoid bleach and chlorine-based products, as they break down fibres and significantly reduce absorbency.
To retain that plush, luxurious feel, air dry your towels first, then finish in the tumble dryer for around 10 minutes – just enough to ensure they’re thoroughly dry without compromising the quality of the cotton.
With the right care, your towels will stay beautifully white, soft and absorbent for longer.
Storing Your Bath Towels
Proper storage is essential for maintaining the quality and freshness of your towels. Wherever possible, choose a space with good airflow – such as a linen cupboard with slatted wooden shelves – to prevent mustiness and allow the fibres to breathe.
To gently scent your towels and deter moths, consider adding dried lavender bunches. Avoid storing towels in cedar or other wooden chests, as these can emit acidic gases that may stain or weaken natural fibres over time. Similarly, cupboards with heating pipes running through them can create overly warm conditions, which may compromise fabric integrity.
With thoughtful storage, your towels will remain soft, fresh and ready to use – just as they should be.
Design & Style
Our collection features two towel designs, each created by Rebecca with a thoughtful balance of form and function.
The Amelia – our bestselling scalloped-edge towel – brings a playful yet refined touch to the bathroom. The elegant silhouette looks particularly striking when draped over a towel rail or hook and is available in a curated palette of colours to suit a wide range of interiors, from classic to contemporary.
The Georgina offers a more understated design, with a focus on timeless versatility. Available in bold yet tasteful hues, it’s an effortless way to introduce a joyful pop of colour to your bathroom — whether your space leans towards neutral and minimalist or embraces a more expressive aesthetic.
Choosing the best size for you
Our towels are available in the following sizes:
Face towel - 30x30cm a great universal size for a face towel
Guest towel - 40x60cm an ideal size for guest bathrooms and ensuites
Hand towel - 50x90cm a generous size, also suitable for tying hair up to dry
Bath towel - 80x125cm slightly bigger than the standard size to dry your body, this size is great for those with small towel rails and don't like to properly cocoon in a towel.
Bath sheet - 100x150cm our most popular bath towel size. It's luxurious in dimensions and great for wrapping around you and hitting at approx your knees (dependent how tall you are!)
Our custom towels are also available as an extra-large bath sheet 120x180cm for full cocooning.
Choosing your bundle
Classic Bundle – 2 x Hand Towels and 2 x Bath Sheets or Towels
Signature Bundle – 4 x Face Towels, 2 x Hand Towels and 2 x Bath Sheets or Towels
Family Bundle – 4 x Face Towels, 2 x Hand Towels and 4 x Bath Sheets or Towels
Large Family Bundle – 4 x Face Towels, 2 x Hand Towels, 6 x Bath Sheets and 1 x Bath Mat
Discover our collection of Amelia scalloped bath towels, Georgina straight edged towels and our Atelier bespoke towels – each thoughtfully designed to elevate everyday rituals.
Complete the look with our beautifully made bath mats, crafted to complement any bathroom style with comfort and elegance.
